ad:personam
ad:personam is a game-changer in programmatic advertising for small businesses and web agencies. Their AI-powered self-serve platform offers comprehensive features, user-friendly interface, and advanced targeting options, allowing businesses to optimize campaigns effectively and reach high-quality audiences across various channels.
What is ad:personam?
ad:personam is a game-changer in the world of programmatic advertising for small businesses and web agencies. With no minimum ad spend requirement, ad:personam offers a self-serve DSP platform powered by AI, making it easy for businesses of all sizes to create, manage, and optimize their programmatic advertising campaigns. The platform provides access to a wide range of advertising solutions, including contextual targeting, connected TV advertising, audience targeting, retargeting, display ads, video advertising, and audio advertising.
ad:personam stands out for its comprehensive features and user-friendly interface, making it suitable for small businesses, startups, and marketing agencies. With ad:personam, advertisers can easily set up campaigns and access premium inventory through top-tier Supply Inventory Partners integrations. The platform allows users to upload various ad formats, including banners, images, third-party tags, HTML5, video, and native ads, and offers advanced targeting options such as cookieless targeting and contextual targeting.
ad:personam's AI-driven tools and advanced features enable businesses to optimize their campaigns effectively and achieve exceptional results. The platform offers transparent pricing, flexible subscription models, and no minimum ad spend requirement, making it a cost-efficient solution for businesses looking to scale their marketing efforts. With ad:personam, advertisers can reach high-quality audiences, maximize their reach, and engage their target audience across multiple channels, including display, mobile, video, audio, and connected TVs.
ad:personam Features
AI-powered Programmatic Advertising
- Utilizing AI-driven Insights CoPilot and AI Assistant Planner, ad:personam generates detailed campaign plans based on specific prompts, enabling users to turn complex data into actionable insights.
- The platform simplifies programmatic advertising, making it accessible for marketers, freelancers, and agencies, without requiring technical expertise.
- AI features enable real-time campaign optimization, allowing users to target their audience with ease and precision.
- With advanced AI capabilities, ad:personam drives greater efficiency and performance across campaigns.
No Minimum Self Serve DSP
- ad:personam's cutting-edge Self Serve Demand Side Platform, built on Microsoft Invest DSP technology, provides a seamless and powerful experience for creating, managing, and optimizing programmatic advertising campaigns.
- The platform simplifies the setup process, enabling users to start campaigns effortlessly without any minimum spend requirements.
- Whether you're a web agency or a small business, ad:personam's No Minimum Self Serve DSP platform ensures flexibility and scalability in your advertising efforts.
Premium Inventory & Reach
- Users of ad:personam benefit from exclusive access to premium inventory and top-tier publishers, ensuring that their ads reach high-quality audiences on premium sites.
- The platform enables users to manage, purchase, and optimize digital ad campaigns across various platforms, offering a wide reach to engage potential customers effectively.
Campaign Management
- The end-to-end Campaign Manager Software provides an intuitive interface for users to create, manage, and optimize their advertising campaigns.
- Users can upload a variety of ad formats including banners, images, third-party tags, HTML5, video, and native ads via the Campaign Manager Software.
- The platform offers smart templates for creating effective campaigns, and diverse targeting possibilities, including cookieless options, through the Data Marketplace.
How to Use ad:personam?
Step 1: Sign Up and Create Your Account- Visit ad:personam's homepage at www.adpersonam.io.
- Click on the ‘Sign Up’ button located at the top right corner of the page.
- Fill in the requisite details such as name, email address, and password.
- Verify your email address through the confirmation email sent to your inbox.
- Log in to your account on ad:personam.
- Navigate to the dashboard and click on the 'Account Settings' tab.
- Complete your profile information including company name, contact details, and billing information.
- From the dashboard, click on the ‘Start Free 7-day Trial’ button.
- Confirm your subscription to activate the trial and gain full access to ad:personam's features.
- Click on the ‘Campaign Manager’ tab within ad:personam.
- Click the ‘Create New Campaign’ button.
- Choose your campaign type (e.g., video, display, audio, CTV).
- Fill in the basic details such as campaign name, objective, and start/end dates.
- Select ‘Upload Creatives’ within your campaign setup.
- Choose the appropriate format (e.g., banners, videos, HTML5).
- Upload your creative assets ensuring they meet ad:personam's Creative Guidelines and Specifications.
- Add third-party tags if necessary.
- Within the campaign setup, select the ‘Targeting Options’ tab.
- Choose your audience based on demographics, interests, and behaviors.
- Utilize advanced targeting options like cookieless targeting, contextual targeting, and retargeting through ad:personam’s Data Marketplace.
- Navigate to the ‘Budget and Bidding’ section.
- Enter your total campaign budget and daily budget limits.
- Choose a bidding strategy (e.g., CPM, CPC) that aligns with your campaign goals.
- No minimum ad spend is required on ad:personam, providing flexibility in budget allocation.
- Review your campaign settings and ensure all details are correct.
- Click the ‘Launch Campaign’ button to go live.
- Monitor your campaign's performance through real-time analytics available in ad:personam’s dashboard.
- Use the AI insights and reporting tools to optimize your campaign for better results.
- Access the ‘Insights CoPilot’ and ‘AI Assistant Planner’ tools from the dashboard.
- Generate detailed reports and data-driven insights on your campaign's performance.
- Implement recommendations for optimization provided by ad:personam’s AI features.
- Navigate to the ‘Inventory and Deals’ section.
- Browse through the premium inventory and curated deals available on ad:personam.
- Select top-tier publishers and sites for your ads, ensuring quality and brand safety.
- Visit ad:personam’s Knowledge Base for how-to guides, tutorials, and best practices.
- Contact ad:personam’s customer support for immediate assistance through chat or email.
- Leverage resources like FAQ and blog posts for additional insights and tips on using ad:personam effectively.
- At the end of your campaign, access the ‘Reporting’ tab on ad:personam.
- Download and analyze in-depth reports on your campaign’s reach, engagement, and ROI.
- Use these learnings to refine future campaigns and achieve better outcomes.
ad:personam Pricing
-
STARTER
Subscription Fee: Excludes Campaign Budget
€149/month
Get StartedAI Planner Assistant
Insights CoPilot
Domains Query Data Marketplace
Display Ads Upload (JPG, PNG and Native Ads)
Universal Pixel
Retargeting Audiences
Contextual Targeting
3rd Party Audiences
Content Categories Targeting
Looker Studio Integration
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PRO
Subscription Fee: Excludes Campaign Budget
€299/month
Get StartedAI Planner Assistant
Insights CoPilot
Domains Query Data Marketplace
Display Ads Upload (JPG, PNG and Native Ads)
Display Ads Upload (HTML5, 3rd Party Tags)
Multimedia Ad Formats (mp4, mp3, VAST & VPAID)
Universal Pixel
Retargeting Audiences
Contextual Targeting
3rd Party Audiences
Content Categories Targeting
Mobile Apps
Connected TV (CTV)
Video Advertising
Audio Advertising
Curated Deals
Looker Studio Integration
ad:personam Frequently Asked Questions
What is a Demand Side Platform (DSP) and how does ad:personam Self Serve DSP work?
Is ad:personam Self Serve DSP suitable for small businesses and agencies?
Is there a minimum ad spend required to use ad:personam Self Serve DSP?
How much does it cost to use ad:personam Self Serve DSP?
Can I try ad:personam Self Serve DSP for free?
What inventory can I access with ad:personam Self Serve DSP?
What kind of support does ad:personam offer?
Is API integration available with ad:personam Self Serve DSP?